The leading and well-established Turkish brand Lassa dates back to 1974. It was founded by Sabanci Group. Subsequently, it became an official partner with the Japanese giant Bridgestone Corporation. Today, Lassa tires are manufactured with the latest Bridgestone technology and all studies and research activities are used to ensure that the final product is of exceptional quality. Dedicated to producing high quality products, Lassa manufactures under strict process control standards. Lassa Tires is an ambitious global brand that is preparing to grow further in international markets with the experience of the undisputed leadership position in the Turkish tire market. The brand produces tires for passenger cars, SUVs, buses, trucks and off-road tires in two large plants where 1 tire is produced every 2 seconds. They are distributed in 80 countries around the world. The brand is approved by the German certification institution TÜV SÜD.