Trayal Tires Corporation was established in 1955 in Serbia. They produce tires for cars, vans, jeeps and other vehicles. The company exports tires both to the European market and to other parts of the world. Their products are well received and demand is high. The price-quality ratio is the main goal of the brand. According to the latest data from 2019, the company employs about 1,200 people, which makes it the largest in the region of Kruševac, Serbia.

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