Only a few years after its founding in 1917, Yokohama Rubber Co. Ltd. creates the first pneumatic tire in Japan. After this debut, until today the Japanese brand Yokohama is always among the world’s leading manufacturers of car tires. Always keeping up with the latest technology and applying the strictest quality standards are at the heart of the success of the company, which is currently the second largest tire manufacturer in Japan and the fifth largest worldwide. Innovative developments in the field of environmental protection are a leading goal of Yokohama.